A typeface that looks distinctive on a poster can become difficult to read inside a small thumbnail. Evaluate letter shapes and spacing before choosing a font for its personality alone.
Test actual words
Use the label you intend to publish rather than a generic alphabet sample. Look for confusing pairs such as I and l, or cramped shapes in words with several wide letters. Numbers and product identifiers deserve their own check.
Compare at the destination scale
Export a small preview and read it without zooming. Thin strokes, delicate serifs, and elaborate scripts may lose definition. A simpler face can preserve the message while the image supplies the character.
Keep the system consistent
Choose a small number of type styles for the project and use weight or size to create hierarchy. Confirm that you have the appropriate permission to use the font. Keep the font name in the project notes so another editor can reproduce the design without substituting something that changes the layout.