A useful brief tells a designer what the video promises and which source materials are available. It should leave room for visual judgment while removing avoidable ambiguity.
Explain the subject
Provide a short synopsis, intended audience, working title, and the key result or question. Include a link to the relevant footage or a few approved frames. State which claims the image must avoid because the video does not support them.
Supply usable assets
Share permitted photographs, logos, fonts, and any series template. Identify the correct product version or person where confusion is possible. Remove private information from source screenshots before sending them.
Define the handoff
Ask for the final image and the agreed editable source format, with clear filenames. Specify how feedback will be collected so conflicting revisions do not arrive separately. Review the first draft against the video's promise and small-size readability, then give concrete corrections rather than a vague request to make it more exciting.